Standards
Prioritizing Data on which data quality efforts will be applied requires a structured analysis. At enterprise level, the enterprise wishes to enforce common guidelines to secure comparable results between business lines.
Business Impact assessment
For each of the Datasets that are under his/her responsibility, the Data Owner conducts a business impact analysis with the support of Data Stewards, just as an airport manager must assess the impact of each flight on airport operations (such as landing priorities in the event of a delay).
As an outcome, a business impact level classification should be assigned to Datasets:

This business impact level classification should be done on the basis of the Business Impact Assessment Matrix:

Disclaimer: Please note that the proposed figures are based on broadly admitted amounts considered as rule of thumb in the market. The number should be defined by the Data Owner. When necessary, they can be customized to meet local specificities and requirements
Level of urgency
The data owner constructs a summarized view of the expected and observed level of quality for the data sets. This assessment helps determine the urgency of addressing data quality issues.
Additionally, the Data Owner needs to build a summarized view of the expected and the observed level of quality for the Dataset.
This evaluation can be done with the support of the following standardized Matrix:
Data Quality levels expectations and tolerance error ratios Matrix

Observed Data Quality levels’ codification Matrix

Disclaimer: Please note that the proposed thresholds are based on industry best practices. When necessary, they can be customized to meet local specificities and requirements.
Priority analysis
Following the Business Impact analysis and Data Quality high level assessment, a priority can be assigned to the Dataset with the support of the following standardized Matrix:
Priority levels Matrix

Prioritization Matrix

Disclaimer: Please note that the proposed combinations are based on industry best practices. When necessary, they can be customized to meet local specificities and requirements.
Prioritized Datasets
The data owner, with the help of the data stewards, formalizes the inventory of the datasets that are under his responsibility. The outcome of this assessment is documented to ensure clarity and accountability.
Following the Business Impact analysis, level of urgency identification and priority analysis, the Data owner, with the help of Data stewards formalizes the inventory of Datasets that are under his/her scope.
The outcome of this assessment should be formalized as follows:

Prioritization template
Please refer to the Data Quality Framework documentation center.